Intellirex Marketing

 

INTELLIREX MARKETING GROUP

The Company With A Better Idea!

 

Intellirex  
 Intellirex is a leading strategic Internet service firm helping clients achieve revenue, profit, market share, and customer loyalty objectives through Internet strategies and systems. IntellirexWeb partners with a diverse and prominent portfolio of clients, from medium-size organizations to Fortune 100 corporations. Intellirex has offices across the United States and is known for being the most experienced, qualified and professional Internet marketing consultants in the world.

Not an Ordinary Marketing Firm
 In today's market, there is a broad range of marketing opportunities. Successful marketing depends largely on your ability to identify those that provide the best opportunity to reach your target audience in a scalable and cost effective manner. Intellirex Marketing designs, develops, and implements custom web systems and integrated marketing solutions that focus on brand awareness, audience development, and customer retention – and at no direct cost to our clients under our percentage sales agreement!

 

Search Engine Marketing
 With research confirming that 70-80% of prospective web customers use search engines or search directories to find relevant content, search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines. Intellirex Marketing's search engine marketing services are designed to get your site noticed when potential buyers are looking for the products and services you have to offer. Our Search Engine Optimization, PPC Bid Management, and Trusted Feed services target the Internet's major search properties to drive self-qualified prospects to your site - the specific audiences that are looking for your products, content, and/or services.

 

About Intellirex Marketing
 Intellirex Marketing partners with a diverse and prominent portfolio of clients, from medium-size organizations to Fortune 100 corporations. Intellirex Marketing has helped some of the biggest companies in the world by leveraging their extensive industry expertise and broad evolving service offerings. From web development and search engine optimization, to media buying and strategic planning, Intellirex Marteting has helped companies enter new markets, increase revenue in existing markets, improve their operational performance, and deliver their products and services more effectively across the web. Intellirex Marketing strategists are highly trained consultants who know how to make business work on the web.

 

Why Intellirex Marketing?
 Interactive marketing is vast and ever changing. As such, every successful online initiative must be dynamic, adaptable and forward thinking to keep the creative fresh, the message clear, and the audience interested. Thus, Intellirex Marketing blends together and constantly monitors and optimizes each online marketing initiative to ensure that our clients yield the desired return on their Web investment. At Intellirex Marketing, we understand that online marketing campaigns need to do more than generate clicks and analytics. They need to create profitable, long-term relationships with a targeted audience WHO PURCHASE your product, content, or service. We use a variety of effective proprietary tools and methodologies to reach your target audience when the end user is most likely to take action for a desired topic, product, content, or service. We strive to make each campaign a success by accomplishing defined goals and by providing clients with valuable feedback about their market and their consumers' online behaviors. As we guide our clients to the achievement of their marketing goals, the true testament to our success is the satisfaction of our clients and their trust in our abilities.

 

Web-based System Development
 Intellirex Marketing takes an "outside-in" approach to web-based marketing design, development and implementation. Each project begins with a thorough assessment of the user behaviors and characteristics most likely to be exhibited by the clients target audience, then works back toward creating systems that focus on satisfying customer needs. Intellirex Marketing employs rigorous web analytics and usability methodologies to optimize the performance of our solutions over time.

 

High Performance Code
 At Intellirex Marketing, forward thinking and compatibility are at the core of every project. We utilize the latest dependable web standards to ensure that the solutions we create maximize the value, reach and forward compatibility of the clients' web presence.

We understand that you have great products and/or services to offer and you have no doubt made a substantial investment in these and your website. Unfortunately, you may never realize the enormous potential of the internet unless you find a way of driving prospective customers to your website. Our research indicates that 92% of businesses are unfamiliar with advertising on the internet and are often reluctant to commit resources to this new way of promoting their products and services. Google is the "world's best search engine" because it is fast, accurate and easy to use. It is used by millions of people around the world…but figuring out how to list your website on Google can be complicated.

 

A successful online marketing campaign means more than driving clicks to your web site. Our marketing professionals know what it takes to attract qualified prospects, and convert those leads into sales. Whether you wish to sell products online, promote a service, generate leads, or simply increase brand awareness, we will customize a campaign with your specific objectives in mind. With over 10 years of online marketing experience, Intellirex Marketing is the best choice for your business. Our service includes:

Is repeatedly submitting a site to all the major search engines a "best practice"? Absolutely not. Should you submit anywhere? Yes, to the Yahoo! Directory, the Open Directory project (aka DMOZ.com), and key vertical directories in your topic area with good content, accessible webpage HTML coding, and links from highly credible sites. MSN, Google, and Yahoo will find it. Note: Submitting a site to the search engines has nothing to do with ranking. Resubmitting will not help your rankings whatsoever. The engines frown on extra processing load; they're pretty busy already capturing all the world's information.

Good submissions
 Submit your site to the Yahoo! Directory. It’s the best $299 per year you’ll ever spend if you are serious about SEO for your site. Sure, few people actually use it, but the Yahoo Directory remains a credible reference source for search engines when they evaluate sites, because those accepted have been evaluated by human editors. The Open Directory Project (www.dmoz.org) is also good, but lately many categories lack editors and those still functioning are overwhelmed.

Bad submissions
 Repeated submission to major search engines -- most likely done by something automated -- doesn’t work. The engines block auto submissions by requiring you to write in a code from a graphic that no machine can read. See http://www.google.com/addurl/?continue=/addurl to see how this works. If you’re paying someone to do this for you, you’re giving your money away for nothing. Instead, do it yourself and give your coins to a group like World Vision to aid disaster victims.

Ugly Submissions
Did you ever read, "We’ll submit your site to 100+ or 1000+ search engines"? Don’t. There are nowhere near that many search engines and never have been. Most are likely to be link farms, long discredited by search engines and reputable search engine optimization firms. Participating in them is worse than worthless, since you could be penalized for being in a bad links neighborhood.

"Podcasting" was declared the 2005 "Word of the Year" by the New Oxford American Dictionary, but you may still be unsure of what exactly podcasting is and why we add podcasting to our Internet marketing repertoire. The definition is straightforward. A podcast is a multimedia file that may combine sound, visual, and textual information, distributed over the Web via syndication feeds. The user can play the files back either at a computer or on a mobile device such as an iPod.

What's so special about podcasting? It's not the sound file, for sound files have been part of the Web since the beginning -- just ask anyone who has ever received an online card that plays a jingle. The same is true for pictures and video. Distribution makes podcasting special. The ability to syndicate multimedia in a feed using RSS has changed the distribution and ratcheted up the use of audio and other multimedia content.

For the podcaster, an RSS feed makes it very easy to notify subscribers that there is a new episode of the podshow ready for them to download to their mobile players or to listen to at their computers. For the user, subscription is easy, and free software such as iPodder (www.ipodder.org/directory/4/ipodderSoftware) and iTunes (www.apple.com/itunes/download/) automates the process of downloading new shows. Once downloaded, these shows can be listened to whenever the user wants. With the rapid proliferation of podshows developed by a growing number of podcasters, the user can readily choose to listen only to media that is of interest, whether it is a playlist of tunes or episodes of favorite podshows. Because podcasting allows the user to time-shift his or her listening to the content, some have called it "Tivo for the ear." It's not quite the same. Portability changes the equation. Podcasts not only allow time-shifting but also space-shifting. For the marketer, podcasting brings the power of the human voice to the Web. Podcasters are using the medium in a number of creative ways. Although the standard radio show format is popular, there are many other formats and uses for podcasting .Almost daily, podcasters are finding new ways to use this medium for marketing. A podcast is a powerful vehicle for marketing messages, for it brings with the message all the power and nuance of the human voice. At Intellirex Marketing, we use this marketing tool extenstively.

Does the world really need another book on blogging? Yes, we think so, as long as business websites don't really understand how a blog can help. We're entering an age of more open, honest, and authentic corporate communications. Blogs are a key enabler of this new way of talking with customers, employees, the media, and other constituencies. A blog is a website where entries are made in journal style and displayed in a reverse chronological order. The term 'blog' is a contraction of 'Web log.’ (Wikipedia) If you're a blogging expert seeking in-depth analysis, keep looking. But if you don't have a business blog yet and are trying to make sense out of it all, at Intellirex Marketing we bring this into focus with style and just the right amount of depth and detail to help our customers make a decision.

Internet marketing is by far the fastest growing advertising method for all companies in this day and age. The advertising company dealing with internet marketing solutions have to keep themselves updated daily to keep up with the competition and the pace set by new products being introduced. With your company being involved in what it does best, making your product or service #1, we at Intellirex Marketing suggest you leave the heavy lifting with internet marketing promotions to us and you will soon see the rewards of successful internet marketing strategies and the profits gained once the campaign has been finalised and launched.
 
Internet search engine marketing can be complicated due to the many options available when dealing with online media solutions. Through our experience in dealing with internet marketing we have outlined below a few tips for the inexperienced of advertising your business online. We have kept the layout as simple as possible so new businesses advertising their business online can grasp the ultimate internet marketing solution.

Web Marketing via Email Marketing

Email marketing is not about the vast amounts of email addresses you can get your hands on. This will prove extremely costly on your advertising budget and a waste of time carrying out your internet marketing strategy. Email web marketing is about quality of the data the internet marketing company provides you with if the email marketing strategy is going to have any hope in being a successful one. Try and promote an email marketing campaign where you only pay on acquisition (for leads with name and contact details). Cost per acquisition is the best way to do your internet marketing with emails. You have to ensure that the internet marketing company is permitted to providing these email addresses for you to contact. You do want to be accused of spamming. This could end up costing a bundle for your internet marketing if proven to be the case. Email marketing has been proven to be successful if quality of leads are good but may end up costing quite a bit and a lot of time spent on email design.

Website Marketing With Banners

Carrying out advertising your business with the use of banners when doing your internet marketing is a risky venture. A website marketing company will be aware that advertising your banner across search engines is mainly for branding purposes for you company. You will still get traffic through to your company website but it will not be as much as sponsored links or Google or Adwords. When advertising your business with banners the click through rate is approximately once every twenty viewings from the same end user. So you can just imagine the amount of viewings you will need for large amount of visitors.

Try and get a deal when you pay on performance only but this will be hard to find. Your most effective form of internet marketing with banners is get a deal where you are the only banner on the page, the banner is exclusive to you and you are on every page throughout the search. You will also find an internet marketing agency having the banner at the top of the frame of all your competitor web sites as well. This is great branding for your company website and will be a more effective web marketing strategy.

When you are advertising your business with banners and you are not the only banner on the page your internet marketing returns suddenly slow right down. You will then have to negotiate with the internet marketing company to pay at the end of each month after the traffic has been delivered. This way you cannot lose but the impact you will want to make will be of minimal effect. Internet marketing with banners is still a good way to corner the market if the advertising budget fits the website marketing promotion .

Internet Marketing via Cost Per Click

Internet marketing cost per click is probably one of the most common forms of search engine marketing available online. You will find that the most common types of cost per click used will be Overture and Google cost per click campaigns. You will have to bid for the top position which is always the downside as the need to be above your competition is such a necessity when carrying out internet marketing solutions. You must be made aware that when doing search engine marketing with sponsored links that you will only receive 2 - 25% of all the traffic. Over time statistics show that a minimum of 75% of all traffic go to the natural listings. On Google the first two pages (top 20) are searched frequently with the third page still a decent position for your website to be situated.

When you use cost per click for your internet marketing you will find that you do at least get quality traffic to your website but the downside is that you will have spent a small fortune getting the traffic. We know of some customers that have spent over five thousand pounds a month to stay above the competitors doing their internet marketing this way. A recommendation when doing your web marketing with cost per click would have to be advertising with Adwords on Google. You will be on the most popular search engine and can trial campaigns out on a monthly basis until you stumble across the internet marketing keywords that bring the best result for you. This form of internet marketing could result in a large investment for your marketing budget in the long term. To defeat this form of internet marketing it is essential that you are introduced to the ultimate way to advertise your business with internet marketing - web site design search engine optimisation.

Online Marketing with Website Design Search Engine Marketing

When you do your internet marketing with the use of website design search engine optimisation you will make massive savings on your advertising budget in the long term. If the search engine marketing company you choose to do your web marketing with has experience within the SEO field, your internet marketing experience will be a prosperous one!

Website optimisation and website promotion is the premier solution to your internet marketing requirement.
This is because search engine optimisation marketing is a process which places your company website in the natural search engine listings. This is of huge benefit to you as the natural listings on a search engine such as

Google receive at least 75% of the traffic search engine receive. Therefore if you can find an internet marketing agency that can provide you with a successful search engine marketing campaign it will be a great achievement for your company website to get high search engine positioning on the search engines such as Google. We conform strictly to Google Guidelines. This means that as an internet marketing firm we only employ ethical and successful optimisation techniques on our optimised pages. We stay away from any spamming or unethical and undesirable techniques as we want all our search engine optimisation campaigns to work for our clients. Unlike other internet marketing companies we place our focus solely on our clients - if we make our work a success for you, it is a success for us. Your success is our success.

Search engine optimization specialist (SEO) is trained professional who at Intellirex Marketing has taken many years to acquire his abilities.  A SEO understands that high rankings in the major search engines such as Google, is something that can be attained by careful designing of our website. Search engines are the primary way most people find web sites, but web site designers forget to think of this when they create their sites. Often, site designers will make the mistake of building the web site first and then contacting a search engine optimization (SEO) specialist to make that site search-engine friendly. What most site owners do not realize is that a search engine optimization specialist should be brought into the design process early, not after the site has been built. It is disconcerting to find out that you are a dollar short and a day late.

Our Search Engine Optimization includes:

Keyword Research and Analysis

Ranking Analysis

Web Traffic Analysis

Content Analysis

 

Link Popularity

Web Page Optimization

Title Tag Optimization

Code Analysis & Suggestions

 

Web Site Review & Suggestions

Links & Navigation

Search Engine Submission

 

 

 

In Internet commerce, where traffic equals money, a site ranked in the first few pages of a search can attract millions of surfers. Being listed lower, among the proletariat of Web pages, so to speak, is often tantamount to not being listed at all"... Nearly 100 million additional orders were made in 2004 over 2003!

 

In case anyone hasn't noticed, search engine marketing has exploded over the last few years. The combination of expanding campaigns and the desire to carefully track campaign details is causing many companies to look to third-party firms to manage their search engine marketing. Studies also show that 80 percent of companies that outsourced are significantly more satisfied with the performance of their campaign)

They can Search for you. Or they can Find you. Because if you’re not Found, you're Lost. Every minute of every day, there are hundreds of thousands of people using Internet Yellow Pages and Search Engines to research companies and make purchases. Are you showing up where people are searching? Do you know how to create a program that gets you to the top of the search lists, makes you stand out among your competitors in online directories, makes the most of your online budget, complements what you’re doing in print, and most importantly, gets you found?

Our Intellirex Marketing Agency

The interactive experts at Intellirex Marketing agency create online marketing programs for a world-class client list, with unique, customized solutions combining Natural Search Engine Optimization, Paid Search, Online Directory Marketing programs, and other Web Programs like Local Web Builder programs. We maximize the local reach and effectiveness of some of the world's best-known brands, with integrated and effective online marketing strategies. And we guide searching consumers right to the right local dealer, agent, franchisee, corporate, or independent storefront.

By understanding the technology behind online searches, the directional properties of the Internet, and how people search, research and shop online, we give you more ways to attract and capture potential customers. And we get you more of the results you're looking for.

There are many parts to our online success stories. Part of our success for our clients comes from understanding how their customers search and shop online. Part comes from understanding how Search Engines work. Part comes from partnering with our clients to really understand their goals and best measures of success. And part comes from knowing what changes are ahead in the online space to keep you ahead of the curve, and at the top of the "Found" list.

Designed to complement and enhance print efforts, the Interactive programs we create for our clients are targeted, focused, and performance-based. And we not only create them: we stand behind each placement or campaign, providing usage data, and more importantly, analysis of that data, to determine what goals are being met and how to improve the program so you're getting the most bang for your every click.

If you're relatively new to the interactive space, we can help demystify the vast array of pricing models and extensive choices of online search and Internet Yellow Pages properties, outline the differences and unique benefits of Natural Search Engine Optimization and Paid Search Management, and get you into this lucrative playing field.

If you're an online marketing veteran, we can maximize your efforts, streamline your programs, help improve your ROI, and further your online marketing momentum and Local Search strategies. And although we've successfully migrated much of our impressive Yellow Pages client list online, you don't need to be a TMP Directional Marketing Yellow Pages client to benefit from our Interactive strategies.

Local Strategies: Big Brands,Local Links.


Though our capabilities and extensive network of support and expertise allow us to take on even the biggest of national brands, we are equally adept at working with individual locations, and making the most of the local search capability of the Internet. That’s because we also specialize in working directly with the local outposts of national brands, driving online traffic to an agent’s, dealer’s or franchisee’s individual online site, or straight to their physical storefront. This highly targeted way of using the web for specialized local marketing is just one of the ways we use our Directional Marketing experience and knowledge of consumer behavior to create smart, efficient online marketing programs for individual locations.

When people research or shop for goods or services, they may think nationally (a brand they saw on TV) but they are acting locally... shopping and searching for what they're looking for right in their own backyard... a florist in Atlanta. An auto mechanic right in the neighborhood. A travel agent right around the corner. So, for all its worldwide reach, the power of the web lies truly in its ability to deliver one local buyer to one local seller.

 

No one understands the way the local marketplace works better than Intellirex Marketing. And our Interactive experts help us harness the extensive reach of online searches and Internet Yellow Pages to turn this broad reaching opportunity into big local business for you.

 

And while we work with some of the biggest names around, we are fully equipped with high level of skill to work with individual regions, down to one single storefront, shop or dealer. When the potential for business is this big, no opportunity is too small.

 

Talk to us to find out how new developments in Search Engines, Online Directories, and Internet Yellow Pages are creating incredible new opportunities to turn broad searches into a local sale.

 

Our strength as an advertising agency comes from how we've focused on Local Search, combining our areas of media specialization: combining the energy and innovation of Interactive Marketing with the reach and reputation of Yellow Pages.

 

Your company, brand or product can have the best reputation, nationally. But when it comes to local search, if you're not Found, you're Lost.


Intellirex Marketing can and will take this awesome and daunting task off your shoulders and free you up to build your company. Unlike other marketing companies you may have expericed, we expect nothing if we do not deliver. Our success is only measured by your success!

 

Interactive Glossary

Ad click

When user clicks on ad.

Ad Network

A company that provides sales representation for dozens to thousands of independent Web sites by aggregating the ad inventory and selling ads across multiple sites.

Ad insertion

Placing an advertisement image source tag in a content file before it is delivered to the browser for the user to view.

Adjusted Click-Through Rate

Number of times an ad is clicked on divided by the number of Unique Users. (see Click-Through Rate)

Ad space

Space on a Web page reserved for ads, multiple "spaces" can exist on one page.

Ad stream

A series of advertisements viewed by the user during a single visit to a site. (also called impression stream)

Ad transfers

The successful arrival of a user at the advertiser's Web site. When a user clicks on an advertisement, such as a banner or a button, the user is "transferred" to the advertiser's Web site.

Ad view

When an ad is downloaded and seen by a user.

Advertising formats

Common formats: MPEG clip, a Java applet or JavaScript, CGI banners, HTML or Rich Media.

Algorithm

Set of rules by which search engines rank Web pages.

ASP (Application Service Providers)

Providers of application programs and related services over the Internet to companies that may not have the internal resources available. "Contracting" service providers who help outside entities, such as a network, provide better services to its customers and clients.

Banner ad

An ad unit on a Web page that contains a promotional message and possibly a link to the advertiser's Web site. Banner ads are GIF images and animated banner ads are GIF 89 a/Gif animation images.

Benchmark CTR

Adjusted CTR for other ad campaigns run in certain network area. This number can help gauge a campaign's performance.

Bookmark

Creating and saving a link to a Web site already visited, so that the user can return to the "marked" Web site directly, without using a search engine or directory.

Buttons

An advertisement on a Web site that is similar to a small banner. Buttons are usually square-shaped and located in the lower corners on a Web page. Buttons can simple contain an advertiser's message, link the user to the advertiser's Web site or to a microsite. (see Microsite)

CGI (Common Gateway Interface)

A script allowing Web pages to be created on the fly, based on information from text input or checkboxes.

Channel

A large collection of Web sites bundled together to give you access to core constituencies across several different industries at one time with a single media buy.

Click

When a user's mouse physically "clicks" on an advertisement, this usually links the user to the advertiser's home page or a page with more information.

Click-stream

The path of pages a user follows going through one or more Web sites.

Click-through

The number of times an ad is clicked. When a user clicks on an ad, they are usually transferred to another page.

Click-Through Rate (CTR)

The number of times an ad is clicked on divided by the total number of times an ad is viewed.

Content

Material that appears on the World Wide Web, other than tools such as search engines and navigational tools. Content could include articles and other text, images, music, etc; usually considered the "meat" of the site.

Cost-per-thousand (CPM)

A Web price model that is becoming the standard, it is the cost to reach a thousand persons, the M stands for Roman numeral M, which equals 1,000.

CPC

Cost per click. Equal to the total cost of the advertising program divided by the number of unique visitors.

Creative

The concept design and artwork of an ad. Includes the technology used to create or develop the ad. The most common creative formats for banners are GIF, JPEG images or animated GIFs. Other creative technologies include JAVA, HTML or streaming audio or video, also referred to as Rich Media.

Daughter Window

see Superstitial

Directory

Manually-compiled collection of category-specific Web links.

Double opt-in e-mail

When a user has opted in twice to receive pertinent information via e-mail.

Download

To transfer data from one computer (e.g., the server for a Web site) to the user's computer.

E-mail Alert

An opt-in e-mail designed to provide news updates related to a specific industry.

E-mail Flyer

An opt-in e-mail advertisement devoted to product and service offerings.

Firewall

A security barrier that separates sensitive files from public files. A password is often needed to obtain information from these pages.

Flash page

see Interstitial

Frequency

Number of Impressions divided by the number of Unique Users. This number tells you how many Unique Users saw your ad(s).

GIF

Graphical Interchange format; a format used for saving simple images for use on the Web. GIF images are the most common form of banner creative and graphics for the Web.

GIF 89a/GIF Animation

A file that allows banners to animate.

Hit

Each time a Web server sends a file to a browser, it is recorded in the server log file as a "hit." Hits are generated for every element of a requested page (including graphics, text and interactive items). If a user views a page that contains two graphics, three hits will be recorded-one for the page itself and one for each graphic.

HTML

Hypertext mark-up language; coding computer language used to make Web pages, HTML tags or codes, embedded in the text. HTML defines the page layout, fonts and graphic elements as well as the hypertext links to other documents.

Impression

The delivery of an ad.

Inventory

The number of ad impressions available for sale on a Web site. Ad inventory is determined by the number of ads on a page, the number of pages containing ad space and the number of page requests.

Interstitial

An advertisement that appears in a separate browser window while a user waits for a Web page to be downloaded. Interstitials usually contain large graphics, streaming presentations, and applets. Also referred to as "splash" or "flash" pages.

Java applets

An outside application built in the Java programming language that allows a Web page to have animation, make calculations and other high-level functionality.

JavaScript

A series of routines that tell a Web browser to perform tasks, such as causing a pop-up window to appear or changing text or a graphic image during a mouse over.

JPEG

A graphics file format used for saving photographs and other complex images consisting of many colors.

Keyword

Word used in a Web search.

Meta tag

HTML tag in the head section of a Web page that includes additional information not displayed on the page.

Metacrawler

A popular meta search engine.

Metrics

Means of measuring traffic to and within a Web site, for instance, so advertisers can determine the effectiveness of their on-line ad spending.

Microsite

Web pages accessed by a user from clicking on a button, banner, or hypertext link. The page(s) of the microsite are usually full-page advertisements often highlighting specific products and services.

Opt-in and Opt-out mailing lists

Persons on opt-in mailing receive e-mail only if they specifically agree to it. E-mail is sent to persons on an opt-out list unless they specifically ask to be removed.

Page

Web sites are collections of electronic pages or HTML documents that may contain images and media objects (graphics, java applets etc.) as well as text. A page may contain more than one ad.

Page Views

The successful transmittal of a Web page, fully downloaded to the user's browser.

Pay-Per-Inclusion Submission

Service in which a search engine charges you a certain amount to spider and include your Web site in its database.

PPC

Pay per click. Interactive service where the client only pays for the times when their advertisement is clicked.

Reach

The number of unique visitors, or percent of specified target audience, to a site or group of sites within a specified session or other period of time.

Rich Media

Technologies that enhance interaction, multimedia and transaction activity between users and the ad or Web content. Examples include HTML, Java, video, audio, Flash and more.

Run of Network

An ad campaign booked to run throughout a network without concentrating on a vertical market or channel. Run of Network campaigns are often used to help novice online advertisers discover which network areas are responsive to their ad message.

Search engine

The main device used to find information on the Internet.

Search engine crawlers

Software robots that "crawl" Web pages, gathering information for search engine databases. Also known as search engine spiders.

Search engine spiders

Software robots that "crawl" Web pages, gathering information for search engine databases. Also known as search engine crawlers.

Search positioning

Act of adjusting various aspects of a Web site to closely align with the database criteria of an individual search engine.

SEO

Services that improve a Web site's ranking when users search for terms relevant to the site.

Session

A series of transactions performed by a user in a determined amount of time. For example, in a single session, a user may start on a publisher's Web site, click on an advertisement and then go to an advertiser's Web site and make a purchase.

Share of Voice

The amount of impressions in a network area that a campaign has booked compared to the total number of impressions available.

Sponsored sites/content

A Web site or other specified content, such as e-mail newsletters, which are paid for in whole or part by an advertiser. (see Content)

Streaming media

Non-text files, such as sounds, animation and video, that can be viewed or listened to shortly after the downloading process begins, streaming media enables immediate interaction with a file, versus waiting for it to completely download.

Superstitial

A Web page, usually no larger than one fourth of a full screen, that appears over another Web page to deliver ad content. Superstitials can be timed to open after a page is loaded or can be triggered when a user mouses over a banner or button. Also known as a Pop-up Window or Daughter Window.

Textual Ad Impressions

The delivery of a text-based advertisement to a browser. This would occur if a user's computer does not download graphics and images. It ensures that the advertiser's message is still delivered, only in textual format.

Traffic

The number of page views reported by a site from its log files, generally calculated on a monthly basis. Traffic can usually be reported for the entire site or for sections.

Unique Users

The number of different individuals who visit a Web site during a specific time period.

Vertical Site

An industry-specific Web site designed to help you to spread your marketing message to large audiences in a specific industry with a single media buy.

XML feeds

Extensible Markup Language. XML feeds are a form of paid inclusion by which a search engine is "fed" information about pages.

 

 Intellirex Marketing

Phone: 561-337-5854

Toll Free: 866-767-1676